Selling your artworks online: what it changes for an artist
The online art market exceeded 13 billion euros in 2024. For an artist, selling paintings and drawings online has become essential to reach new collectors and grow your business.
Unlike a physical gallery, an online shop allows you to:
- Reach buyers worldwide, 24/7
- Keep a higher margin — no more 40-50% gallery commission
- Build a direct relationship with your collectors
- Control your image and artistic communication
- Quickly test new creations without constraints
What can you sell online as an artist?
- Original works: paintings, drawings, unique illustrations
- Reproductions and prints: giclée prints, high-quality posters
- Limited editions: numbered serigraphs, lithographs
- Digital art: downloadable files
- Custom orders: portraits, custom illustrations
- Merchandise: cards, calendars, items with your visuals
Mistakes to avoid when selling your art online
- Underpricing your work due to lack of confidence
- Neglecting photo quality — your images are your showcase
- Not describing your works (technique, inspiration, dimensions)
- Forgetting SEO and social media promotion
- Not telling the story behind each artwork
