5 steps to sell your artworks online starting today
Selling art online can seem daunting, but with the right method, you can have your shop up and running in under an hour. Here are the 5 key steps.
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Create your artist portfolio
Start by creating your free portfolio page on Artworks Digital. Enter your artist name, biography, artistic style and upload your first artwork photos. It's free and takes less than 5 minutes.
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Photograph your artworks
Photo quality is crucial for selling online. Photograph your works in natural light, without flash, against a neutral background. A recent smartphone is sufficient. Add detail shots (signature, texture, format).
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Set your prices
Calculate your price taking into account the cost of materials, creation time and your reputation. Don't be afraid to value your work. You can always adjust your prices from your dashboard.
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Activate your Stripe shop
Connect your Stripe account in a few clicks to accept card payments. The money from each sale is directly transferred to your account — no middleman.
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Share and promote your shop
Share your shop URL on Instagram, Facebook, Pinterest and in your emails. Artworks Digital handles SEO so your artworks also appear on Google.
Ready to get started? Create your shop in 5 minutes.
Which platform should you choose to sell art online?
There are several options for selling your artworks online. Here is an honest comparison to help you choose.
- Artworks Digital — Free portfolio + integrated shop. 0% commission on Premium plan. Designed exclusively for artists. No competition with other sellers on the same page.
- Etsy — Large audience, but 6.5% commission + listing fees + direct competition with thousands of other artists. Your shop gets lost in the crowd.
- Traditional gallery — Potential prestige, but 40 to 60% commission, difficult selection process, and no control over how your works are presented.
- DIY website (Shopify, WordPress) — Total freedom, but monthly cost, technical maintenance, and weeks of development before having something presentable.
How to price your artworks online
Pricing is one of the trickiest aspects of selling art. Many artists undervalue their work out of fear of not selling. Here is a simple method to set fair prices.
Start by calculating the real cost: materials used, creation time multiplied by your desired hourly rate, and packaging/shipping cost. Add a margin to cover platform fees and generate a profit.
For original works, format and medium strongly influence price. An 80x60cm oil on canvas typically sells for between 300 and 2,000€ depending on the artist's reputation. Look at what artists of a similar level charge to position yourself.
Don't hesitate to offer prints or digital works at more accessible prices to attract new collectors, while maintaining high prices for your originals.